<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.wayofproduct.com/p/190-michael-ferranti-the-100-million</loc><news:news><news:publication><news:name>The Way of Product w/ Caden Damiano</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-06-18T14:01:07+00:00</news:publication_date><news:title>#190 Michael Ferranti: the $100 million lesson in what happens when product strategy overrides engineering discipline</news:title></news:news></url><url><loc>https://www.wayofproduct.com/p/1-intercom-the-buttons-that-survived</loc><news:news><news:publication><news:name>The Way of Product w/ Caden Damiano</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-06-17T14:03:16+00:00</news:publication_date><news:title>1. Intercom: The Buttons That Survived the AI-Native Rebuild</news:title></news:news></url></urlset>