<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.wayofproduct.com/p/175-adam-nash-why-great-designers</loc><news:news><news:publication><news:name>The Way of Product w/ Caden Damiano</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-04-27T14:14:46+00:00</news:publication_date><news:title>#175 - Adam Nash: Why Great Designers Are Actually Behavioral Economists. </news:title></news:news></url></urlset>