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The Muscle of Customer Obsession, the behaviors of customer obsessed individuals and leading by example with Allison Nulty, Head of Product at Contra Ep 121

Case study of someone who is actually customer obsessed.

I enjoyed speaking with Allison Nulty from Contra a couple of weeks ago.

This a fantastic case study on what happens when you build that muscle of customer obsession.

Having active contact with your customers, getting them onboarded to your Slack instance, and the time it takes to understand what they are looking for deeply are uncommon traits in product leaders.

Allison demonstrates this proactive energy through case studies with brands like Framer and Webflow!

We go over:

⭐ How Contra enables the freelance economy by connecting top talent with companies.
⭐ The importance of building working relationships with customers, getting them onboarded to Slack instances, and developing rapport for candid conversations.
⭐ Allison's unique approach to fostering a culture of ownership on her team.
⭐ The challenges of transitioning from traditional business roles like management consultant to leading product innovation in tech.
⭐ Real-life example of how Contra has helped companies like Framer manage and scale their freelance workforce effectively.

Chapters

01:00 Meet Allison Nulty: Product Leader at Contra

03:06 The Vision and Mission of Contra

06:46 Challenges and Strategic Decisions at Contra

08:16 Building a Marketplace and Community

09:11 Contra's Unique Business Model

11:59 Scaling with Freelancers and Flexible Talent

14:29 Customer-Centric Product Development

22:20 The Power of Customer Feedback

24:27 Customer Obsession and Building Relationships

24:51 The Journey of Starting a Podcast

26:30 From Consulting to Product Management

28:06 Lessons from Working as a Managment Consultant to Product Management.

33:23 Empowering Teams with Ownership

39:43 The Importance of Communication and Transparency

43:13 Final Thoughts and Reaching Out

45:31 Outro and Special Offer

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The Way of Product
The Way of Product with Caden Damiano
A podcast on overcoming the challenges of collaboration within a product team.
If you want to develop strong soft skills, product sense, and design taste, this show is for you!