Product Discovery Isn't User Research w/ Teresa Torres
Teresa Torres shares her invaluable insights into the intricacies of product discovery and the vital role of user research in product development.
Highlights include:
⭐ The distinction between user research and product discovery
⭐ The importance of building fast feedback loops with customers
⭐ The impact of implementing continuous discovery habits
⭐ The evolution of product teams' understanding of their customers
⭐ Practical tips for enhancing discovery practices and driving better outcomes
Plus, much more!
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Who is Teresa Torres?
Teresa Torres is a renowned product discovery coach, author, writer, extensive blogger, and the author of "Continuous Discovery Habits." With over 12 years of experience, she has worked with numerous teams helping them make better decisions about what to build and how to build it.
Teresa Torres believes that - in her own words - “Product teams need to move fast; we need to get fast answers. Some answers, even if they're less reliable than what we're getting from project-based research, are better than no answers.”
Before becoming a prominent figure in the product discovery domain, Teresa has worn many hats, including research and product management roles, always striving to bridge the gap between customer needs and product development.
Connect with Teresa at www.producttalk.org to access her course training and hire her to coach your team.
05:04 Distinguishing User Research and Product Discovery
07:36 The Role of User Researchers in Product Teams
08:26 Ideal Structure of a Product Team
11:08 The Misinterpretation of the Book's Message
12:28 The Importance of Externalizing Thinking in Product Discovery
19:52 Real-life Application of Continuous Discovery Habits
28:22 The Origin and Development of Continuous Discovery Habits
30:55 Understanding Success and Working Backwards
31:09 The Importance of Measurable Outcomes
31:23 Exploring the Skill of Design Thinkers
31:58 The Role of Expert and Novice Designers
32:25 The Evolution of Understanding in Design
33:05 The Importance of Teamwork in Product Discovery
33:46 The Influence of Academic Research on Design Thinking
34:59 The Challenge of Identifying Assumptions in Teams
35:29 The Use of Story Mapping in Surfacing Assumptions
36:33 The Practical Application of the Book's Content
37:56 The Development of the Book's Methods
38:12 The Iterative Process of Developing a Coaching Curriculum
43:43 The Role of Luck and Process in Business Success
51:23 The Journey to Becoming a Coach
54:16 Final Thoughts and Resources for Further Learning
Why Product Discovery isn't User Research, How to Design an Org Around Research and Product Discovery, and the Origins of the "Continuous Discovery" Framework w/ Teresa Torres EP 108