The Way of Product

The Way of Product

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Product Discovery

#131 How American Express Consistently Reinvented Itself for the last 175 years w/ Ryan Cailliet—VP of Research and Design at American…
From humble beginnings as a freight forwarder, Amex revolutionized travel with travelers checks and now powers modern fintech experiences. How did it do…
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Caden Damiano
45:39
#125 Understanding the Common Pitfalls of Digital Transformation Projects
From 'Scooter' to 'Ferrari': Building Customer-Centric Products in FinTech w/ Seamus MacIsaac, VP Product @ Helcim | Engineer | Board Member | The Peak…
48:53
"I accidentally turned a COVID hobby into a bestseller" / How to tap into the “x factor” of every great creator / Taha Ebrahimi, Director of…
Taha Ebrahimi author of "Street Trees of Seattle, an Illustrated Walking Guide"
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Caden Damiano
49:18
The Muscle of Customer Obsession, the behaviors of customer obsessed individuals and leading by example with Allison Nulty, Head of Product…
Case study of someone who is actually customer obsessed.
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Caden Damiano
47:33
How to find underserved markets, "word-of-mouth" as a success metric, and what makes a product valuable? w/ Rob Petrozzo CPO of Rally Ep 118
People don’t collect art; they collect the story.
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Caden Damiano
50:06
Engineers invented design thinking! The history of the product design profession, thinking like an engineer, and UX as a Discipline w/ Bryan…
Listen now (53 mins) | On #wayofproduct this week, join us as we dive into a thought-provoking conversation with Bryan Zmijewski, a veteran in the…
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Caden Damiano
53:21
The Art of Multi-Stakeholder Management, Upholding a Brand's "Enduring Idea", and Their Impact on Successful Organizations w/ Curt…
On #wayofproduct this week, Curt Schreiber, Chief Creative Officer of VSA, takes us on a deep dive into the world of multi-stakeholder design, sharing…
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Caden Damiano
48:46
Use This Process to Prevent Rework, BulletProof Product Architecture, and Uncover First Principles w/ Sophia Prater @ Rewired UX EP 112
10% of Link to Objected Oriented UX Masterclass: https://www.ooux.com/hi/thewayofproduct
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Caden Damiano
1:11:59
Why Researchers are Being Laid Off, & How Thinking Like a Detective Can Save Your Research Career w Ari Zelmanow, Head of Research at Twilio…
On #wayofproduct this week, Dr.
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Caden Damiano
59:10
Why Product Discovery isn't User Research, How to Design an Org Around Research and Product Discovery, and the Origins of the "Continuous…
Product Discovery Isn't User Research w/ Teresa Torres
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Caden Damiano
58:03
The Game of Product, Choosing How You Play It, and Resolving the Creative Tension Between PM and Design w/ Derlen Chiu, VP of Product at…
Who drives the product team?
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Caden Damiano
43:07
The Curse of Knowledge: Why Your Experience is Killing Your Design Thinking
Why Your Design Thinking Workshops are Broken: And How to Fix It
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Caden Damiano
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